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Tier 2 · Plan · 2–4 weeks · Fixed scope

The plan, the operating rhythm, and the first wins. In four weeks.

Diagnose the bottleneck, set 90-day priorities, ship the first artefacts. The plan and the operating rhythm before you commit to ongoing work.

From £6,000 · 2–4 weeks · Fixed scope
Book a 20-min Growth Audit → See the week-by-week scope ↓
Week by week

Diagnose. Prioritise. Ship.

Three phases, fixed scope. The work compounds — week 3 builds on week 1's diagnosis.

01

Week 1 — Diagnose

  • Audit ICP, pipeline, funnel, CRM, acquisition channels, positioning, and current reporting
  • Interview founder, sales/customer team, and 3–5 customers
  • Build the constraint map: where the system is leaking pipeline, conversion, retention, or decision speed

02

Week 2 — Prioritise

  • Agree the 90-day growth priorities — what to scale, stop, fix
  • Decide the operating cadence: weekly meeting, dashboard, owner map
  • Sequence the first 2–3 acquisition or conversion tests

03

Weeks 3–4 — Ship

  • Ship the first artefacts: ICP doc, positioning lines, weekly dashboard, first campaign brief
  • Run the first growth meeting with the team using the new rhythm
  • Hand off a 90-day plan the team can actually execute
What you walk away with

Six concrete deliverables. One operating system.

ICP and positioning doc
90-day growth priorities (numbered, owner-mapped)
Weekly growth dashboard (the metrics the team checks every Monday)
First campaign brief or conversion test, ready to ship
Operating-rhythm playbook — meeting structure, decision rules, reporting cadence
Recommendation on the next engagement shape (fractional CMO, internal hire, agency, or none)

Best fit

  • Post-PMF founder-led teams who need the plan first
  • Companies considering a CMO hire who want the role scoped before recruiting
  • Teams emerging from a re-org, pivot, or funding round who need fresh GTM clarity
  • Founders who want senior judgement without a 3-month minimum

Not a fit

  • Pre-PMF teams — diagnosis can't fix product-market fit
  • Teams that need ongoing execution, not a plan
  • Companies that won't make hard priority calls after the sprint
FAQ

Three questions before you commit.

Why fixed scope and fixed price?

Because the value is the diagnosis and the operating system, and that's a known shape of work. Hourly billing rewards drag; fixed pricing rewards getting to clarity fast.

Can the sprint extend into a fractional engagement?

Yes — and often does. Roughly half of sprints become fractional engagements; the other half end with a clear plan the team executes themselves, with optional advisory check-ins.

What happens if we don't like the diagnosis?

It's a working diagnosis, not a verdict. The week-2 prioritisation session is collaborative — your team's context shapes the priorities, and there's room to push back. If after the sprint you don't think it's useful, you don't pay for any further work.

Next step

Start with the 20-min Growth Audit.

We'll confirm the Sprint is the right shape for your situation, agree the scope, and pencil in a start window. 2 Fractional CMO slots available this quarter.

Book a 20-min Growth Audit → Or jump straight to Fractional CMO →

Last updated: 11 May 2026