Product-Led Growth

Make the product carry more of the growth work.

I help teams diagnose activation, onboarding, trial-to-paid conversion, retention, and expansion so PLG becomes a system, not a slogan.

Outputs

Activation map, onboarding fixes, conversion experiments, usage triggers, and lifecycle priorities.

SaaS teams with signups, trials, or freemium motion but unclear conversion or retention.

Acquisition, onboarding, and product evidence start feeding the same growth loop.