The questions founders ask before booking.

Three pricing anchors: (1) free 20-min Growth Audit — diagnostic call, no pitch; (2) Strategy Sprint — from £6,000 for a 2–4 week fixed-scope engagement; (3) Fractional CMO — from £7,500/month for embedded ownership 1 day/week (3-month minimum), or £12,000/month for Fractional CMO Plus (~2 days/week, deeper operating support).

Most fractional CMO engagements run 3 to 9 months. The first 90 days create the diagnosis, operating rhythm, and first growth system. After that, we either scale, hand off cleanly, or move to a lighter advisory rhythm. Strategy Sprint engagements are 2–4 weeks fixed-scope.

Yes for Fractional CMO — 3 months minimum so the operating system has time to take effect. The Strategy Sprint is 2–4 weeks fixed-scope, no rolling commitment. The Growth Audit is a single free call.

20 minutes. No pitch. No deck. We diagnose your bottleneck and decide together whether working together makes sense — or where else to go if it doesn't. If it does, we agree the engagement shape (Sprint or Fractional CMO) and pencil in a start window. If not, you get the right operator, agency, or mentor to go to instead.

Owns GTM priorities, the weekly growth meeting, reporting rhythm, acquisition decision rules, hiring and agency calls, and the operating cadence the team runs against. Embedded inside the company 1–2 days a week. Builds the system, then hands it off cleanly to internal hires.

Two-week diagnosis covering ICP, pipeline, funnel, CRM, acquisition channels, positioning, and current reporting. Customer interviews, founder interview, sales-team conversations. Constraint map: where the system is leaking pipeline, conversion, retention, or decision speed. Agreed 90-day priorities and the new weekly operating rhythm. First fixes shipped: homepage messaging, a campaign brief, a reporting view, or a channel test depending on the bottleneck.

An internal owner who'll receive the system (we don't ship strategy decks for someone to find later — there has to be a builder inside the company). Founder time for the first two weeks (interviews, decisions, hard priority calls). Read access to your CRM, analytics, ad accounts, and customer-call recordings. A willingness to retire activities that aren't working — even when they're someone's pet project.

Agencies execute a defined channel scope (paid, SEO, content, outbound) with junior account managers. Strategy lives in the founder's head. A fractional CMO owns the full GTM system: priorities, reporting rhythm, positioning calls, and team direction. Often the cleanest setup is both — fractional CMO sets priorities and channel rules; the agency executes one channel inside that framework. Full comparison on the Fractional CMO vs agency page in Resources.

Full-time CMO: £120–180k base + 0.5–1.5% equity, 6-month hire cycle, 12-month ramp, 3-month notice. Fractional CMO: £7.5–12k/month, starts in days, 3-month minimum. The bridge pattern — fractional first, full-time later — is the cleanest path for most teams. Full comparison on the Fractional CMO vs full-time CMO page in Resources.

Generic consultants ship a deck and disappear. The fractional CMO embeds, owns the operating rhythm, and stays accountable for revenue. No handoff between strategy and execution — same person, same context, faster decisions.

Primary focus is fractional CMO engagements. I'll consider a full-time Head of Growth or VP Marketing role for the right post-PMF AI or B2B SaaS company. Book the Growth Audit to discuss either way.

First operating-rhythm changes in the first 2 weeks. First measurable growth movement (CAC, conversion, pipeline rhythm) in 30–60 days, depending on the bottleneck and where the leverage sits. Compounding system improvements over 90+ days. The point isn't speed — it's that the team can defend each number on a board call by month two.

Selected outcomes from real engagements: 6× growth in monthly app downloads (2k → 12k+) for an AI healthtech in 6 months; 35% reduction in CAC in 8 weeks for a fintech; 500+ qualified signups from a single campaign at 8.6% CTR for a US B2B fintech; 21% improvement in retention for an eCommerce brand. Lifetime: £18M+ revenue generated, £6.8M+ ad spend managed, £15M+ helped founders raise. Full case studies at /case-studies/.

I can't promise specific growth numbers — anyone who does is selling. I can promise senior judgement, an operating rhythm, a defensible system, and honesty about what's working and what isn't. If after 90 days the system isn't producing the right kind of decisions, we end the engagement clean.