Active fractional CMO engagement — AI B2B SaaS, US-based, Series A
Rebuilding the growth system around AI-native workflows. Rewriting the GTM stack, setting up weekly experiment cadence, and hiring the next growth hire.
Now — updated April 2026
What I'm working on right now.
A short monthly update on active client engagements, what I'm writing, where I'm speaking, and what I'm saying no to. Inspired by Derek Sivers' /now page idea.
Client work
The engagements taking most of my time this month.
Fractional CMO engagement — UK AI-native healthtech, pre-Series A
Founder-led distribution, category positioning, and pipeline build for a UK-based AI healthcare product.
Advisory days — 1 slot open
Half-day strategy sessions for post-PMF founders who want a set of eyes on the growth system, not a long-term engagement.
Writing
- A long-form essay on what AI-native GTM actually changes in the growth stack (in draft).
- Shorter case-study write-ups from the current engagements — published as they ship.
- A new /fractional-cmo pillar page with the full operating model behind the engagements.
Speaking
- Accelerator cohort workshops on repeatable growth systems — two dates confirmed this quarter.
- One industry keynote in discussion for later in the year.
- Ongoing mentoring through Google for Startups, Techstars, and GrowthMentor.
Saying no to
To protect the depth of the current work.
- New long-term retainers until Q3 — the current two engagements are deep and take the majority of my time.
- One-off content or paid media audits — the work is most useful as part of a fractional CMO engagement.
- Speaking slots longer than 90 minutes during April–June.
Recent writing
What I've published most recently.
When growth gets noisy, build an operating system
The teams that scale well do not simply test more channels. They create a repeatable way to decide what to learn, what to measure, and what to do next.
Do customer research before you buy more traffic
When CAC rises, most teams respond by pushing harder on channels. The better move is usually to sharpen who the offer is for, where friction lives, and what language the market actually uses.
The right window for a fractional CMO
Fractional leadership works best when the company needs sharper decisions, stronger systems, and better cross-functional alignment before it needs another full-time executive layer.
Want to work together?
If the shape of what I'm working on matches something you need, get in touch. Monthly check-ins on this page are the most current picture of my availability.