Selected engagements, anonymised where needed. Each one is written to show the starting bottleneck, the approach, and the decision changes that produced the outcome — not just the headline number.
Engagements
Selected case studies.
Embedded GTM leadership, fractional CMO, and focused sprint work across AI, B2B SaaS, and founder-led startups.
Seed-stage B2B SaaS: embedded fractional CMO work that replaced ad-hoc campaigns with ICP clarity, experiment backlog, and a Monday pipeline rhythm the team could run.
AI HealthTech case study: 2k → 12k+ monthly downloads in six months by rebuilding acquisition, lifecycle messaging, and the ICP loop instead of buying more traffic.
Fintech case study: CAC reduced 35% in eight weeks through ICP segmentation, paid account restructure, and landing-page routing — without changing creative or ad spend.
eCommerce case study: retention up 21% in three months through targeted lifecycle messaging and a win-back programme keyed to the cohorts that mattered.
Start with a 20-minute growth diagnosis. You'll know whether the right next step is a sprint, advisory rhythm, fractional support, or no engagement at all.
Most startups don't have a channel problem. They have a clarity problem.
When the offer is specific enough, the right channel becomes obvious.
Fix the message before you fix the media.