Case studies

What the work actually looks like.

Selected engagements, anonymised where needed. Each one is written to show the starting bottleneck, the approach, and the decision changes that produced the outcome — not just the headline number.

Engagements

Selected case studies.

Embedded GTM leadership, fractional CMO, and focused sprint work across AI, B2B SaaS, and founder-led startups.

Fractional CMO Seed, post-traction B2B SaaS

How a seed-stage B2B SaaS team rebuilt its growth operating system in 90 days

Fractional CMO engagement that moved a post-traction seed-stage SaaS company from fragmented marketing activity to a clear GTM priority stack, a working experiment cadence, and a repeatable monthly growth review.

Qualified pipeline: 2.4×
Reply rate on outbound: +42%
Channels actively invested in: 3

90 days, part-time (2 days per week) April 18, 2026

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