ICP
Likely symptom
Different customers buy for different reasons, and the team keeps changing who the offer is for.
Check
Can you name the fastest-converting customer segment and the trigger that makes them act?
Lead magnet
Find the growth bottleneck before you add another channel.
A quick checklist for post-PMF founders deciding whether growth is stuck because of ICP, channels, conversion, founder dependency, or revenue operations.
Channels
Likely symptom
Activity is spread across paid, content, outbound, SEO, partnerships, and founder posting without a clear winner.
Check
Can you say which channel creates the most qualified learning, not just the most motion?
Conversion
Likely symptom
Traffic, demos, or trials exist, but the next step is weak because the offer, proof, or trust sequence is unclear.
Check
Can a first-time buyer understand what changes after buying within five seconds?
Founder-led sales dependency
Likely symptom
Deals move when the founder is involved, then slow down when the team runs the same motion.
Check
Can the team repeat the founder's narrative without losing urgency, context, or credibility?
Revenue operations
Likely symptom
The dashboard reports activity, but it does not explain what to scale, stop, or fix next.
Check
Can the leadership team make one clear growth decision from the current reporting cadence?
Next step
Book a 30-min Growth Audit Bring the checklist to a 30-minute growth audit.
We will pressure-test the diagnosis and decide whether the right next move is fractional leadership, a sprint, a smaller mentoring session, or no paid work at all.