01
Bottleneck read
Where's the constraint right now — ICP, channel, conversion, founder-led sales, or reporting?
Tier 1 · Free
Bring the messy growth question. Leave with a clearer next step.
A free 20-minute diagnostic call. No pitch. No deck. We diagnose the bottleneck and decide together whether working together makes sense — or where else to go if it doesn't.
After you book
- 01
We map the growth bottleneck.
A tight read on whether the constraint is ICP, channel, conversion, founder dependency, or reporting — not generic advice.
- 02
I tell you what I would fix first.
Honest sequencing: what to stop, what to test, and what can wait — so you leave with a concrete next move.
- 03
If useful, we scope what’s next.
Strategy Sprint, Fractional CMO, or something else entirely — including a clean “not a fit” redirect.
2 Fractional CMO slots available this quarter.
Sample output
Example of what founders leave with (anonymised):
“Your issue is not traffic. It is conversion from demo booked to qualified opportunity. First fix: rewrite the demo page around ICP pain, add a qualification path, and stop sending all traffic to the same generic CTA.”
What's on the agenda
20 minutes, four things.
No prep deck on your end. The questions are designed to fit the time.
02
Stage check
Where the company actually is on the post-PMF curve, and what that means for what to fix next.
03
Honest fit call
Is a fractional CMO the right shape? Or an agency, freelancer, internal hire, or just sharper focus?
04
Next step
A clear recommendation. If we're a fit, the engagement shape that makes sense. If not, who to talk to instead.
If you are still deciding whether the issue is traffic, offer, or positioning, read Do customer research before you buy more traffic before adding more spend.
Helpful to bring
- Your stage and current ARR or signal
- Top 1–2 growth questions you actually want answered
- What you've tried that didn't work
- Anything you're considering — a hire, an agency, a re-org, a campaign
Probably not the right call if…
- If you're pre-revenue and pre-PMF — that's customer research time, not GTM time
- If you've already decided what to do and want validation
- If you want a sales pitch — you won't get one
What you walk away with
A clearer read on the bottleneck and the next step you'd actually take.
If working together makes sense, we'll talk about engagement shape — Strategy Sprint or Fractional CMO. If it doesn't, you'll get the right operator, agency, or mentor to go to instead. Either way, you leave with a sharper plan than you came in with.
FAQ
Three questions founders ask first.
Is the call really free?
Yes. 20 minutes, no pitch, no deck. The economics work because most calls end with either a clear engagement shape, or a clear no — and 'no' founders refer the right founders later.
What if you decide we're not a fit?
I'll tell you on the call and point you to the right person — an agency, a different operator, or just the right next step you can do yourself. That's the deal.
Will I be sent recordings, decks, or follow-up sequences after?
No. If we agree to work together, the next step is a scoping conversation. If not, the call ends with the recommendation and you don't hear from me again unless you reach out.
Next step
Book the 20-min Growth Audit.
20 minutes. No pitch. You'll leave with a clearer read on your biggest growth bottleneck and whether working together makes sense.
Last updated: 11 May 2026