Media Kit Download
Everything you need to introduce Daniel Johnson in press, podcasts, and events — available as a printable page or PDF.
Daniel Johnson
Fractional CMO & GTM Operator
For AI & B2B SaaS Startups
Biography
Short bio (1 line):
Daniel Johnson is a fractional CMO helping post-PMF AI and B2B SaaS startups build growth systems that run without the founder.
Standard bio (2 lines):
Daniel Johnson is a fractional CMO and AI-native growth operator for post-PMF AI and B2B SaaS startups. He embeds as senior GTM leadership to build repeatable acquisition systems, then transfers them to the team.
Long bio (full):
Daniel Johnson is a fractional CMO and AI-native growth operator specialising in post-product-market-fit AI and B2B SaaS startups. He embeds as senior GTM leadership to diagnose growth bottlenecks, build repeatable acquisition systems, and transfer them to the team. With 20+ startup engagements and £18M+ revenue generated, Daniel focuses on practical systems over theoretical frameworks. His engagements typically run 3–9 months and cover positioning, channel strategy, reporting, and team rhythm. Daniel is UK-based and works with founders across the US, UK, Europe, and APAC.
Quick Facts
Speaking Topics
AI-Native GTM: What It Actually Means
How generative and agentic AI accelerate ICP research, messaging tests, and campaign iteration — without replacing human GTM judgement.
Growth Systems vs. Campaigns
Why most startup growth advice is wrong, and how to build a system your team can run after the fractional CMO leaves.
Fractional CMO: When It Works, When It Doesn't
The honest comparison between agency, full-time hire, and fractional CMO for Seed to Series B startups.
Founder-Led Sales: When to Scale Out
How to recognise when founder dependency is plateauing growth, and the system to build so the team can take over.
Past Appearances
| Event | Type | Topic |
|---|---|---|
| Nomad Summit | Speaker | Growth systems for location-independent startups |
| SaaStock Local | Panelist | GTM strategies for Seed-stage SaaS |
| GrowthMentor Webinar | Guest Expert | Fractional CMO model deep-dive |
| AI Founder Circle | Workshop Lead | AI-native GTM workflows |
| B2B SaaS Collective Podcast | Guest | Building growth systems that run without the founder |
Contact Information
daniel@wescalestartups.com
Website
https://danieljohnson.xyz
www.linkedin.com/in/danieljohnsonxyz/
Booking
calendly.com/danieljohnson
How to describe Daniel
Daniel Johnson is a fractional CMO and GTM operator helping post-PMF AI and B2B SaaS startups build repeatable growth systems.
Please avoid:
- × "A generic marketing consultant"
- × "An AI influencer"
- × "A growth hacker"
- × "A motivational speaker"
- × "An agency owner focused only on paid ads"
Next start window: June 2026. Media kit reference date: 11 May 2026 · https://danieljohnson.xyz/media-kit-download/
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Last updated: 11 May 2026