Senior growth leadership before growth becomes a founder bottleneck.
I embed with founder-led AI and B2B SaaS startups to build predictable pipeline, sharpen positioning, clean up reporting, and help the team decide what to scale, stop, or fix.
Your team is busy, but growth still does not feel repeatable.
The problem is rarely effort. It is unclear priorities, weak signal, and too many growth calls living in the founder's head.
A growth operating system your team can actually run.
Concrete artefacts, a weekly rhythm, and senior decision support across positioning, acquisition, conversion, reporting, and team execution.
GTM clarity
ICP, positioning, category narrative, customer pain map, and offer tests.
Acquisition system
Channel map, experiment backlog, landing-page tests, campaign briefs, and budget decisions.
Operating rhythm
Weekly growth meeting, decision notes, owner map, and stop / scale / fix rules.
Decision support
Hiring, agency, tooling, pricing, and investor narrative calls with senior context.
Reporting
Pipeline dashboard, funnel reads, payback notes, and a board-ready growth summary.
Start with the level of ownership the company needs.
The advisory options are folded here so the commercial journey stays clear: embedded leadership first, lighter support only where it fits.
Recommended
Embedded Fractional CMO
1 to 2 days a week. Best when growth needs a senior owner now.
Secondary
Strategy Sprint
Two to four weeks. Best when the team needs the plan, artefacts, and decision rules first.
Secondary
Founder Office Hours
A lower-ticket route for founders with one sharp GTM decision in front of them.
The first month is about finding the real constraint.
- 01
Audit ICP, pipeline, funnel, CRM, acquisition channels, positioning, and current reporting.
- 02
Interview founder, sales, customer-facing team, and selected customers.
- 03
Build a constraint map: what is blocking pipeline, conversion, retention, or decision speed.
- 04
Agree the 90-day growth priorities and weekly operating rhythm.
- 05
Ship first fixes: homepage messaging, campaign brief, reporting view, or channel test depending on the bottleneck.
Days 1-30
Days 1-30
Diagnose the bottleneck, clean up reporting, decide the first two growth priorities, and remove obvious friction.
Days 31-60
Days 31-60
Run focused acquisition and conversion tests, sharpen positioning, and set the team rhythm.
Days 61-90
Days 61-90
Scale what works, stop weak activity, document the operating system, and decide hiring or handoff needs.
Enough structure to move fast. Enough space to make good decisions.
Review pipeline, channel numbers, and founder priorities.
Customer or sales-call review, messaging edits, experiment planning.
Campaign, landing page, or outbound build with the team or agency.
Growth meeting: decisions, blockers, next tests, owners.
Short written update: what changed, what to scale, what to stop, what needs founder input.
Fractional CMO vs agency, hire, or consultant.
| Option | Role | What they own | Best when |
|---|---|---|---|
| Fractional CMO | Senior GTM owner | Owns priorities, reporting, team direction, and strategic calls. | Founders need senior leadership now but not a full-time CMO yet. |
| Agency | Channel execution | Runs a defined scope such as paid, SEO, content, or outbound. | You already know the channel and need reliable production. |
| Head of Marketing | Full-time leadership | Builds and manages marketing internally every day. | You have enough scope, budget, and clarity for a permanent senior hire. |
| Consultant | Advice and recommendations | Diagnoses and advises, usually without ongoing operating ownership. | You need a read, a plan, or a second opinion. |
Clear starting points before scope gets specific.
Option
Strategy Sprint
From £6k
2-4 weeks to diagnose the bottleneck, set priorities, and create the first artefacts.
Core engagement
Fractional CMO
From £7.5k / month
3-month minimum. Embedded senior ownership 1 day a week.
Option
Fractional CMO Plus
From £12k / month
For teams needing deeper operating support, agency management, and faster execution.
Good fit
- £1m to £10m ARR or clear post-PMF traction.
- Founder-led sales or marketing is now a bottleneck.
- The team needs clearer priorities and senior growth judgement.
- You want fewer random experiments and more consistent pipeline.
Not a fit
- Pre-revenue teams still searching for the problem.
- Companies looking for a cheap ads agency.
- Teams that want reports but will not make hard priority calls.
- Founders who want growth delegated without giving access to customers, data, or decisions.
Featured engagement
6x app downloads from a 2k/mo baseline.
Situation: Growth had activity but no clear acquisition system.
Rebuild: Positioning, channel mix, landing-page flow, lifecycle messaging, and reporting.
Outcome: Downloads grew from roughly 2k/month to 12k+/month over six months.
Read the case study →Questions founders ask before a first call.
When should a startup hire a fractional CMO?
The useful window is after product-market fit, when demand is real but pipeline is inconsistent, the founder is still carrying revenue, and the company needs senior GTM decisions before or alongside a full-time hire.
How long does an engagement last?
Most fractional CMO engagements run 3 to 9 months. The first 90 days create the diagnosis, operating rhythm, and first growth system. After that, we either scale, hand off, or move to a lighter advisory rhythm.
Do you replace an agency or internal marketer?
Usually not. I often work alongside founders, marketers, agencies, and sales teams. The role is to set priorities, make senior decisions, improve the system, and help the people already doing the work produce better outcomes.
What does AI-assisted GTM mean here?
AI is used to speed up customer research synthesis, competitor reviews, message tests, content workflows, and reporting. It does not replace judgement. It reduces manual drag so senior decisions happen faster.
What happens on the first call?
We map the current growth bottleneck, your stage, the team around you, what has already been tried, and whether fractional CMO support is the right shape. If it is not, you will still leave with a clearer next step.
Bring the messy growth question. Leave with a clearer next step.
30 minutes. No pitch. We diagnose your biggest growth bottleneck and decide whether it makes sense to work together.