Practical notes on growth systems, positioning, customer research, and go-to-market decisions for post-traction startups.https://danieljohnson.xyz/en-gbhttps://danieljohnson.xyz/writing/when-growth-gets-noisy-build-an-operating-system/https://danieljohnson.xyz/writing/when-growth-gets-noisy-build-an-operating-system/The teams that scale well do not simply test more channels. They create a repeatable way to decide what to learn, what to measure, and what to do next.Wed, 11 Mar 2026 00:00:00 GMTGrowth strategyGTMFounder GrowthPipelineDecision makingStartupshttps://danieljohnson.xyz/writing/do-customer-research-before-you-buy-more-traffic/https://danieljohnson.xyz/writing/do-customer-research-before-you-buy-more-traffic/When CAC rises, most teams respond by pushing harder on channels. The better move is usually to sharpen who the offer is for, where friction lives, and what language the market actually uses.Wed, 18 Feb 2026 00:00:00 GMTCustomer researchGTMFounder GrowthCACPositioninghttps://danieljohnson.xyz/writing/the-right-window-for-a-fractional-cmo/https://danieljohnson.xyz/writing/the-right-window-for-a-fractional-cmo/Fractional leadership works best when the company needs sharper decisions, stronger systems, and better cross-functional alignment before it needs another full-time executive layer.Thu, 29 Jan 2026 00:00:00 GMTFractional CMOGTMPipelineLeadership